This workshop offers a practical introduction to key marketing principles and strategies. Participants will explore topics such as audience targeting, brand positioning, digital marketing tactics, and data-driven decision-making to develop effective marketing campaigns.
Ideal for entrepreneurs, marketing professionals, business managers, and anyone looking to improve their understanding of modern marketing strategies and drive business growth.
Marketing
Learning Objectives
Understand the fundamentals of marketing strategy and its role in business success.
Learn how to identify and segment target audiences effectively.
Gain skills in creating compelling brand messaging and positioning.
Explore digital marketing channels and analytics to optimize campaigns.
Competencies
After the workshop, participants can:
Develop a basic marketing strategy tailored to business goals and audience needs.
Identify key target audience segments and craft messages that resonate.
Create a brand positioning that aligns with business objectives.
Implement and evaluate digital marketing tactics, including social media and email marketing.
Use data and analytics to measure and improve marketing campaign performance.
Duration
Exam type
Result
9 hours | 3 days
Written exam / Group assignment
Certificate of Completion
Request a quote
Please fill out the form below to request a quote for our available training programs.
If you’re interested in a specific training that you don’t see listed, feel free to reach out—our team would be happy to customize a program to meet your needs.
We look forward to helping you achieve your goals!